Land Rover hosted an outdoor winter BBQ in North Yorkshire this weekend as part of its spirited #Hibernot campaign, which encourages families and friends to embrace the hidden treasures of winter.

Guests were treated to a surprise acoustic set by singer and Strictly Come Dancing star Pixie Lott, who performed a selection of her hit tracks in the cosy, outdoor setting.

Self-proclaimed 'petrol-head' and TV chef James Martin was also keen to join in the fun and prove that, despite the muddy setting, you can get outside and enjoy the best of Britain's majestic landscape, regardless of the weather.

Families feasted on a specially designed winter BBQ menu developed and cooked live by James Martin himself. The James Martin 'Land Rover' burger sat temptingly on the gourmet menu alongside 'Smokey Mutton Subs' with crispy lamb breast, chargrilled pineapple with black pepper, rum and maple syrup and a host of other tasty treats to keep guests warmed and comforted.

James said: "Barbecuing is one of my favourite types of cooking. It's simple, it's easy and it's fresh but people would be silly to think it's only for the summer. As long as you wrap-up warm, you can make some cracking winter dishes on a BBQ! Why not spin the stereotypical Australian beach BBQ on its head and have one in God's own country. Yorkshire, in winter? It's been muddy but a lot of fun!"

To help people make the most of the winter months, Land Rover's #Hibernot website, features over 300 recommended activities all over the UK for everyone to enjoy and explore.

Land Rover UK Marketing Director Laura Schwab, says: "Hibernate? At Land Rover we say 'Hiber-not'! We're embracing winter and encouraging people to get outside and enjoy Britain in the colder months. What better way to finish January than with a celebration of the great outdoors?"

Broughton Hall, North Yorkshire was the backdrop to an afternoon of good food, fun for all the family and surprise entertainment. James Martin's delicious offering was accompanied by an atmospheric soundtrack provided by Singer and Strictly Come Dancing star Pixie Lott who serenaded guests with an impromptu acoustic set.

Jaguar Land Rover Limited: Registered office: Abbey Road, Whitley, Coventry CV3 4LF. Registered in England No: 1672070